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"The CyberExpo system is easy to use and is increasing our web-site traffic significantly."

The Challenge:

A major trade association made a difficult decision in early September 2001 to cancel its annual trade show due to travel complications resulting from the 9/11 attacks. Our client then had to brainstorm ways to recover its losses from this major revenue-producing event. With CyberExpo, the client was able to hold a virtual trade show.

The FifthGate Solution:

Our client researched various alternatives for its virtual trade show and chose FifthGate Solutions because of the following advantages:

• Security and integration was easily achieved running CyberExpo on the association's existing in-house server
• Customization enhanced compatibility of CyberExpo with the association's Web site
• CyberExpo met all functional requirements at a competitive and predictable cost

Return on Investment:

There were over 200 exhibitors participating in the virtual trade show when it was launched to the public in November. By the end of December 2001, the total number of booth visits for all exhibitors was over 15,000. As of March 20, 2002 this number had increased to over 29,000. The virtual trade show resulted in revenue to our client of $400,000 in the final months of 2001.

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